Mintel name a new 'Innovative Product'
Here at Thomas Clipper we had a hunch we were on to something special when we launched the world's first premium blending cologne for men. We're not the only ones to think so...
Mintel, the world's leading market research firm, say that 47% of UK men change their scent when they're bored and that 43% like to use their fragrances to reflect their moods.
So we can understand why they featured our blending cologne set, UNITE, as an 'Innovative Product' this week.
The UNITE set of three colognes (City, Coast and Country) was developed to take the guesswork out of mixing up your cologne routine. It lets men mix colognes on their skin as they choose: a spritz of one, two sprays of another - the options are endless.
This lets men reflect their moods, escape the boredom of a single scent and create their own custom blend.
In addition to the blending concept, Mintel has drawn attention to our attention to the story behind how the collection is made.
To find out more about what Mintel have to say visit here.